According to mobile analytics firm Flurry India’s connected device installed (smart phones and tablets for the uninitiated) base grew by a whooping 160% from April 2012 to April 2013. According to the latest report of IAMAI and IMRB, till Oct. 2012there are a total of 76 million mobile internet users ie accessing internet from their mobile devices in India and this doesnt include dongles and data cards. This number is expected to reach 130.6 million by march 2014 and 164.8 million by march 2015.
Now those are crazy stats but the question here is are you on the smart phone yet. Applicability for smart devices in hospitals is just at its infancy but the possibillities are just enormous.
A Hospital Based App – this is for marketers as well as for operational convenience. Though i have thought of other applicability ill leave that for another post.
Developing one basic downloadable hospital application with various utility parameters set into it. So lets get my thoughts straight here these are just some random ideas that i have worked upon or come across which work or should work you can always add more in the comment section.
a) Pill Reminders – once a prescriptions been filled out and dispatched from the pharmacy this application can be downloaded and it will remind you when you need to take your medicines could be used for both in and outpatient. I think this application is already being used by Wallgreen (part of the wall mart enterprise)
b) Health check reminders once you have booked a health checkup this does a basic count down to the health check reminding you from three days prior to the HC . and one day before it sends you details as to what is expected from you . Also allows you to give an online feedback
c) Virtual consultant feed your query get an answer and tie in for fixing up an appointment
d) Appointment scheduler no calls required like an online consultation allows you to choose a speciality a consultant and an available time slot maybe about a month in advance again a reminder system can be put in for when your consultation is due
e) Diet check – basic calorie / special need diets includes interesting recipes as well as a basic calorie calculator such apps already exist on the ios and android markets and can be integrated they are for free usually.
f) im not to sure if this can be done but basically an emergency helpline number that the app can directly feed into your mobile and which will be accessible at the touch one button
g) Promotions any new promotion pass it on to your existing customer , though this is a bit of an issue but can be
h) Disease research – if you need to know anything about a particular disease get the data here
i) Patient connect – connecting with patients suffering from similar disorders successfully treated by the hospital with contacts if required like mobile testimonials and brand ambassadors. also mention best times to contact.
Thats just the tip of the iceberg i am certain as we go ahead we can find more utility.
Whats important for a particular app to be successful is that its patient centric and understands what purpose in patient care or patient information provision it serves. The App has to be utility focussed and not just there because everyone is moving onto the mobile platform or because you want to push messages to your community from your hospital. If thats the approach you have then even if people do download your app they will get rid of it faster than you can say flu. So remember friends utility is king and thats the only way you can create a successful app.
Disclaimer: The views expressed in this post are my own and are not meant to be derogatory to any institution or organisation. These are just my thoughts and these are open for further discussion and development. Please do comment and share and let’s get some universal cognition into this. Thank you for your patience and tolerance.