I really do love this video, it just appeals to me in so many ways. Recently i was following this conversation on Linked in it’s on the group it’s called the Healthcare marketing community join it if you are interested. The conversation that I was being a part of was the complexity of communication in healthcare and it indeed is very important to understand as Marketers the intricacies of the message that we are sending out.
In recent times i have come across a lot of institution centric advertising, or speciality centric approaches specially in india. But that’s not it sometimes we do use a patient centric approach but somehow the brand behind the patient treatment seems to become to loud.
Heres another video by Pfizer around which the discussion was based
But then how are these advertisements different . I think they are different because they work on the following two levels .
They are clear about their understanding of who they are looking at reaching out to , or what phase of the see- think – do stage there at.
More importantly they understand the whole emotional tumult that s associated with a disease not just for the patient but also his care givers, friends and family.
That,s what really ties in both the advertisements for me . While the first is fact based and the other more emotion based i still feel that somehow they follow the same line of thought.
It’s so simple at times but we seem to get lost in the complexities of our brand, So here’s to keeping it simple
Disclaimer: The views expressed in this post are my own and are not meant to be derogatory to any institution or organisation. These are just my thoughts and these are open for further discussion and development. Please do comment and share and let’s get some universal cognition into this. Thank you for your patience and tolerance.